DC Digital
Contractors

Market Report

Upright Build Co.

Remodeling market read · Bend + Redmond, Central Oregon

Prepared for Ryan Frank Market Bend + Redmond, OR Source Live Google + Meta market data

Your market at a glance

Bend + Redmond, by the numbers

A premium market with real money behind it. The demand is thin but high-value, which means this is a market you win with precise targeting, not raw volume.

Market grade

Workable

Cost / booked estimate

$83–157

Median home value

$532K

Owner-occupied homes

34,181

MetricValueWhat it means
DemandThinLow total search volume, so reach the right people rather than the most people.
CompetitionLow to moderateAt least ten local companies advertise on Meta, but the field is young. The longest-running ad is about seven months old, so nobody is entrenched yet.
AffluencePremiumMedian household income $80,426, and spend-power scores 89 out of 100. The buyers can afford the work.

Two markets, one plan

Bend and Redmond, side by side

 BendRedmondCombined
Meta CPM$41.49$36.76$40.37
Cost per booked estimate$86–162$76–143$83–157
Median household income$82,671$72,798$80,426
Median home value$576,900$379,600$532,033
Owner-occupied homes25,8148,36734,181

Redmond is a smaller, more affordable, cheaper-to-reach market than Bend. On its own, neither city has enough search volume to carry the spend. Run together, they add up to a market worth advertising in. Bend is the premium anchor, Redmond adds cheaper incremental reach.

Your Google presence

Where you stand on Google

You've got a strong Google profile with a perfect 5.0 rating, better than anyone in the market. What's holding it back is review volume. You're at 12 while the leaders run 30 to 134. Here's the field:

#CompanyRatingReviews
1Sierra James Construction4.9★134
2Neil Kelly Bend4.6★91
3Powers Bath and Remodel4.9★73
4Adair Homes (Redmond)4.7★71
5K2 Design Remodel5.0★46
6Bourland's Building5.0★35
7Ewing Building & Design5.0★35
8Byers Built Construction4.9★33
Upright Build Co.5.0★12

The good news: you've already done the hard part.

  1. Your rating is the best in the market. A perfect 5.0 beats the leader's 4.9. Reputation is the thing most contractors can't fake, and you have it.
  2. Now it's about volume. You're at 12 reviews. Getting to 30 to 50 moves you up into the pack fast, since the leader tops out at 134, not thousands. That's a few months of simply asking every happy customer.
  3. Show your work. Photos of your high-end remodels are your edge. Most of these profiles don't show craftsmanship like yours.
Why it matters: ads send people looking, and the first thing many do is check you on Google. Your 5.0 makes a great impression. More reviews behind it make you the obvious choice, and make every ad dollar work harder.

Demand

What people are searching for

Here's the real search demand in your market, and what each click costs on Google. It's why the smart money here is on Meta, not search.

ServiceSearches/moGoogle cost/click
General contractor (+ near me)90 + 70low
Bathroom remodel (+ contractors)50 + 50$25.28
Kitchen remodel (+ contractor / near me)40 + 40 + 30$24.98
Remodeling contractors near me40$21.84
Custom home builder30$8.60

The competition

Who's advertising in your market right now

We verified at least ten local companies running remodeling, contracting, or builder ads across Bend and Redmond today, plus a few adjacent trades. These counts are minimums. The live links show each company's actual running ads, current as of the moment you click.

AdvertiserAds (at least)Running forFocusTheir live ads
King James Construction1221 daysConstruction (Redmond)View live ads →
Kitchen Tune-Up Bend Redmond2207 daysKitchen & bath (franchise)View live ads →
Total Home Solutions5116 daysFull remodeling (Bend)View live ads →
Bath Tune-Up Bend Redmond370 daysBathrooms (franchise)View live ads →
Solaire Homebuilders529 daysCustom homes (Bend)View live ads →
Tenax Development328 daysGeneral contractor (Bend)View live ads →
Encore Bath And Remodel84 daysBath remodel (Bend)View live ads →
Powell Butte Custom Homes19 daysCustom homesView live ads →
Surebuild Contractors15 daysGC (Central Oregon)View live ads →
andrewbuildingbend1newBuilder (Bend)View live ads →
Neil KellyDesign-build (regional)View live ads →

What this field tells you: the longest-running ad here is about seven months old, so nobody has years of compounding ad history yet. The newest wave is bath and kitchen focused, which matches where the search demand is. And nobody in this feed is showing the kind of high-end finished work you do. That's the opening.